Humans have used signs ever since they started offering services and products. They are one of the few inventions to be used for the same purpose since they were created. In addition to that signs are not used to signal locations and give information to people in general. Having an attractive sign outside of your business is pivotal. Recent studies show that signs are actually more powerful than most people would think. They drive potential customers to your location and give them an idea what to expect. Below we highlighted a few of the advantages and benefits signs offer businesses today.
Bring in More Business With an Attractive Sign
Simply put, signs help you because they attract more customers. Creative and informative signs have the capacity to multiply your walk-in customers. Local businesses rely on their local clientele to be successful. The majority of your customers live within a five-mile radius of your business. They usually drive by your store and your sign alerts them of your existence. Signs are part of our daily life, and their effects are rarely noticed but definitely felt. They are awesome ways to stay on your customer’s minds without being in their face. The fact is that the more attractive and noticeable your sign is the more customers they will bring in.
Tell Your Customers Where to Find you
As we mentioned before, signage was invented to signal places, which is still their main function. Setting up a sign can tell your customers where to find your business, what you offer, your operating hours and much more.
Creates a Brand Name
Part of any small company’s success is creating a brand for themselves. Putting up a big, attractive sign will bring in more customers and put your name out there. The exposure will eventually transform into new customers that have seen your sign and know what you do. Other traditional advertising techniques are not as efficient and cost a lot of money. However by setting up a sign you make people aware of your company and keep it in their minds even if they are not looking for those exact services and products at a certain moment.
Best Value for Your Dollar
Although signs are the oldest way to advertise they still remain one of the most effective ways of marketing your business. Signs are more effective than TV or radio advertising. Customer surveys show most customers stop on impulse when they see an attractive sign , rather than planning to hire your business or purchase your services. The same surveys showed television and radio ads account only for 2% of the business for companies who choose to advertise this way. Therefore setting up professional sign will bring in more customers than traditional advertising methods.
Different Industries, Same Result
Signage is efficient and effective for all industries alike. Catering, electronic repairs, fashion stores, laundry services and all other industries enjoy an injection of fresh customers every time they revamp their sign and install a new, more attractive version.
Signs are the first line of marketing to your customers so make sure it appeals to them and transmit the right message to bring in more business to your company. If you need professional assistance give us a call and our team of qualified team members will be more than happy to assist you today. Call us now!
