Advertising is a form of communication that intends to attract consumers to purchase the goods or services being offered. But, how do contextual elements affect the intended message that companies want to transmit to consumers through ads. Not just the message will influence user’s perception about the goods or services, but also their sensitivity will […] Read More
There are several basic steps every business must take to be successful. Before any complex marketing strategy or business plan is developed, you have to make sure your store, shop, restaurant or whatever commercial establishment is identifiable and accessible to your potential clients. What does this mean? Read More
